Attendance at international fairs in a pandemic context
07 / 09 / 2020
The current situation is unprecedented in the last 100 years. A global pandemic that has caused high mortality and, as a result of containment measures decreed by governments around the world, has led to a severe economic downturn, with consequences that are still unpredictable today.
Many companies in the tannery sector today face a big dilemma: is it appropriate to attend international fairs? At a time when orders have slowed down significantly, these spaces of interaction and direct producer-customer relationship are a very greedy claim. But at the same time, traveling to other countries and interacting with dozens or hundreds of people from diverse backgrounds poses a significant risk of infection despite fairs adopting the strictest prevention protocols. And the speed with which the virus spread last winter around the planet must be a valuable lesson.
Therefore, at Splenda Leather we have decided not to attend the leading fairs that this autumn, making a great effort, will be held. We were one of the first companies in Igualada to attend the main European events in the sector, already in the 1980s, but the current context has made us decide not to do so until the general situation is less uncertain. For responsibility and respect for our workers and our collaborators.
We sincerely acknowledge and thank the efforts of the fairs that maintain their celebration, they can be very valuable tools for the sector at this time. But this 2020, Splenda Leather will bet more strongly than ever on new technologies, looking for alternatives to face-to-face encounters for the promotion of its products and contact with its customers.
And the first step will be to take part in the virtual edition of the Lineapelle fair in Milan. You can visit us HERE and we will be at your disposal for anything you may need.