Fast fashion is out of fashion: how leather is set to become part of the solution

06 / 05 / 2024

Original content by: Leather Naturally

As the world grapples with how we can reduce our impact on the environment and actively limit the impacts of climate change, we sit at a vital crossroads in our collective history. Leather is well positioned to be a meaningful part of the solution.

The European Commission has launched an anti-fast fashion campaign specifically designed to educate younger consumers about the negative impacts of fast fashion and to promote the EU Strategy for Sustainable and Circular Textiles. The campaign aims to address issues of over-production associated with fast fashion and to prioritize sustainability and longevity.

The European Union is committed to serious action as part of its 2030 Vision for Textiles the cornerstone of which is sustainable fashion – designed to have a positive impact on people and the planet.

With leather’s inherent properties of durability, reparability and longevity it represents the antithesis of fast fashion. The fact that it utilizes a by-product in order to create a versatile and premium material lends an additional benefit to its key position in the circular economy.

Increasing traceability expectations together with more and more stringent regulations have entirely shifted the modern consumer landscape. Consumers are far more educated than ever before on the provenance of the goods they purchase and the fact that the impacts of their purchasing decisions can be far-reaching.

Within this context, leather takes a by-product that would otherwise need to be disposed of (with its own environmental impacts) and using responsible, traceable and verifiable production processes, offers designers and consumers high quality products that can be repaired, re-cycled and that can last a lifetime.

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